Etsy SEO Tips: How to Get Your Products Seen & Sold

Introduction

Etsy is a competitive marketplace where thousands of sellers are vying for attention. Simply listing a product isn’t enough—you need Etsy SEO strategies to ensure your products rank higher in search results and attract buyers. In this guide, we’ll walk you through key optimisation techniques to increase visibility and boost sales on Etsy.

1. Conduct Keyword Research

Etsy’s search algorithm relies heavily on keywords, so choosing the right ones is essential.

• Use tools like Etsy Search Bar, Marmalead, and eRank to find high-ranking keywords.
• Identify long-tail keywords that match buyer search intent.
• Incorporate keywords naturally into titles, tags, and descriptions.

Example: Instead of "Handmade Earrings"; use "Gold-Plated Handmade Hoop Earrings – Minimalist Jewellery for Everyday Wear."

2. Write an Optimised Product Title

Your product title plays a huge role in Etsy search rankings and buyer interest.

• Place the most important keywords at the beginning.
• Keep it clear, descriptive, and under 140 characters for mobile visibility.
• Avoid unnecessary filler words that don’t add SEO value.

Example: "Personalised Wooden Name Sign – Custom Baby Nursery Décor Gift."

3. Use All 13 Tags

Tags help Etsy’s search engine match your product with buyer searches.

• Use all 13 available tags to maximise visibility.
• Include variations of your main keywords (e.g., "custom necklace"; "engraved pendant").
• Mix broad and niche keywords to reach different audience segments.

Example: For a handmade candle, use tags like "soy wax candle"; "hand-poured candle"; "eco-friendly home décor."

4. Craft a Compelling Product Description

Your description should not only inform but also persuade potential buyers.

• Start with an engaging opening that highlights the product’s main benefits.
• Naturally integrate keywords throughout without overstuffing.
• Use bullet points to break down key features and specifications.

Example: "Looking for a unique gift? Our personalised leather keyrings are handcrafted with care, made from premium full-grain leather, and custom-engraved with your chosen name or message."

5. Optimise Product Images for SEO and Conversions

High-quality images not only attract buyers but also improve SEO rankings.

• Use multiple high-resolution images showcasing different angles and details.
• Include lifestyle images that show the product in real use.
• Name image files with relevant keywords before uploading (e.g., "handmade-ceramic-mug.jpg" instead of "IMG1234.jpg").

Example: A flat lay image of a handmade bracelet on a rustic wooden surface can enhance its visual appeal.

6. Set Competitive Pricing

Pricing plays a key role in both visibility and conversions.

• Research competitor prices and position yours competitively.
• Offer discounts or free shipping to attract more buyers.
• Use Etsy’s sales and promotions tools to increase engagement.

Example: "Limited-time offer – 10% off all handmade jewellery this weekend!"

7. Leverage Etsy Attributes and Categories

Etsy allows you to categorise and describe your products for better search visibility.

• Choose the most relevant category to help Etsy understand your product.
• Fill in all available attributes (e.g., colour, material, occasion) to improve discoverability.
• Update seasonal attributes (e.g., "Mother’s Day Gift" or "Christmas Decoration").

Example: A hand-knit scarf could have attributes like "autumn fashion"; "wool scarf"; and "gift for her."

8. Encourage Customer Reviews

Positive reviews boost your ranking and help build buyer trust.

• Send a friendly follow-up message thanking buyers and encouraging reviews.
• Offer excellent customer service to ensure positive experiences.
• Respond professionally to any negative reviews to maintain credibility.

Example: "We hope you love your purchase! If you’re happy with it, we’d greatly appreciate your review—it helps small businesses like ours grow."

Conclusion

By implementing these Etsy SEO tips, you can increase visibility, attract more customers, and grow your sales. A well-optimised listing not only ranks higher but also converts more visitors into buyers.

Take Action: Ready to enhance your Etsy shop? Explore our Etsy SEO Optimisation Templates at GoBee Digital and start getting your products seen today!